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Communications

Communcations
BRANDING

WE PARTNER WITH OUR CLIENTS TO BUILD NEW BRANDS THAT LAST AND DISTINGUISH THEMSELVES.

We conduct a market and business assessment, selecting the company's key values and attributes to craft a unique concept. Our team of professionals specializes in identifying cultural and market trends, as well as strengths and weaknesses, to build a solid identity.

We create Branding strategies to add value to your brand and define objectives for consistent positioning, establishing when, where, and how that image should appear to your clients. We work on the creation and evolution of brands throughout the entire process, from conceptual design to full implementation.
 

  • NAMING

  • VISUAL & CORPORATE IDENTITY

  • LOGO DESIGN

  • SLOGANS / TAGLINES / CLAIMS

  • BRAND GUIDELINES & BRAND SYSTEMS

  • COMMUNICATION SYSTEMS

  • BRAND STANDARDIZATION

  • INFORMATION SYSTEMS

  • CONCEPTUALIZATION

  • INFORMATION ARCHITECTURE

  • INFOGRAPHICS

GRAPHIC DESIGN

WE CRAFT TAILORED MESSAGES FOR SPECIFIC AUDIENCES BY DESIGNING THE PERFECT VISUAL COMMUNICATIONS.

Through our work, we communicate ideas, facts, and values. Every graphic piece requires defined objectives, strict processes, and deep commitment. This approach ensures not only high-quality design but also allows us to be fully involved in the process until the desired result is achieved.

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  • CORPORATE STATIONERY

  • PACKAGING

  • EDITORIAL DESIGN

  • SIGNAGE & WAYFINDING

  • ADVERTISING GRAPHICS

  • LARGE FORMAT & POSTERS

  • ILLUSTRATION

DIGITAL DESIGN

WE DESIGN AND DEVELOP DIGITAL TOOLS TO CREATE FUNCTIONAL AND VISUALLY COMPELLING ASSETS.

We develop digital solutions tailored to each client's needs and budget, prioritizing the perfect balance between functionality and aesthetics above all else. We specialize in developing static websites, content management systems (developed on WordPress), and interfaces for mobile devices. We provide SEO services, newsletter design, email marketing, social media, and content generation/management for all digital channels.

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  • WEBSITE DESIGN & DEVELOPMENT

  • WORDPRESS DEVELOPMENT

  • PROMOTIONAL MICROSITES

  • LANDING PAGES

  • SOCIAL MEDIA

  • NEWSLETTERS & EMAIL MARKETING

  • MOBILE INTERFACES

  • DIGITAL MARKETING

  • E-COMMERCE DEVELOPMENT

  • MOCKUPS

  • UX / UI DESIGN

3D & MOTION GRAPHIC

WE DEVELOP 3D ASSETS TO CREATE HIGH-IMPACT VISUAL COMMUNICATION.

Focusing on modeling, texturing, lighting, animation, and final rendering, our team aims to create visualizations suitable for both screen and print. A 3D project can be static or dynamic—simulating a walkthrough of a virtual space, bringing a character to action, and more. We possess the tools to develop high-quality photorealistic renders and create 3D images or infographics. We value collaboration with our clients, whether in-person or remotely, reaching anywhere in the world.

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  • 3D MODELING

  • RENDERING

  • 3D FLOOR PLANS 

  • VIRTUAL MOCKUPS 

  • 3D ANIMATION

  • MOTION GRAPHICS

  • 2D & 3D ANIMATION

  • FULL PRODUCTION

PRODUCTS & P.O.P.

WE PROVIDE PRODUCT DESIGN SOLUTIONS THROUGH A RATIONAL AND CREATIVE APPROACH, FOCUSED ON ENHANCING FUNCTIONAL OBJECTS.

We design products suitable for industrial or artisanal manufacturing, adhering to specific technical requirements and production methods. We are passionate about improving people's lives and their environments; therefore, we constantly strive to elevate the quality of our products and services, ensuring a positive impact on both the environment and the end-users. We offer services focused on product development and prototyping, as well as exhibition, trade show stands, and point-of-sale solutions.

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  • PRODUCT DESIGN & DEVELOPMENT

  • CONCEPTUAL DESIGN / SKETCHING

  • 3D DESIGN

  • POINT OF SALE (POS) DESIGN 

  • TECHNICAL DRAWINGS 

  • COMPREHENSIVE RETAIL DESIGN

  • ENVIRONMENTAL GRAPHICS & FURNITURE

  • INDUSTRIAL DESIGN

  • FURNITURE DESIGN & PRODUCTION

PHOTOGRAPHY & VIDEO

CREATING A GREAT IMAGE IS ESSENTIAL.

When showcasing a product's qualities and features, high-quality photography is paramount. We possess the infrastructure and expertise required for this discipline, spanning both advertising campaigns and catalog product photography. We focus on highlighting physical attributes to capture the details that make a product stand out, always ensuring the best visual impact to make it undeniably attractive to its target audience. We are equipped with the necessary gear and components to handle everything from setup to post-production editing quickly and effectively.

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  • COMPREHENSIVE STUDIO & LOCATION PHOTOGRAPHY 

  • PRODUCT PHOTOGRAPHY

  • ADVERTISING PHOTOGRAPHY

  • VIDEO

  • PRE & POST-PRODUCTION

Marketing

Marketing
INBOUND MARKETING

Scale your business through strategic insights on social media platforms—attracting customers, improving user experience, and fostering trust. Fuel a steady stream of leads, maximize conversions, and drive sales performance.

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With Inbound Marketing strategies, you will be able to:

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  • Generate brand awareness.

  • Build direct connections.

  • Educate prospects on solutions that drive their business.

  • Use empathy to help them understand their pain points.

INCREASE ROI - DEMAND GENERATION

Obtain new qualified contacts and develop your activity through various digital tactics.

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Our lead generation solution will assist you in:

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  • Defining your client profiles.

  • Developing high-impact messages.

  • Constructing performance-driven digital assets.

  • Selecting relevant digital channels.

  • Identifying real prospects.

INCREASE ROI - LEAD MANAGEMENT

Through a comprehensive set of strategies, tactics, practices, and tools, we help you guide your leads through the sales funnel, providing them with the necessary information to purchase your product or service via the following activities:

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  • Lead Generation: Data capture for subsequent management.

  • Inquiry Management: Responding to queries and questions arising from leads.

  • Lead Classification & Segmentation: Allowing for more personalized and relevant communication.

  • Lead Nurturing: Delivering the necessary information in the appropriate format.

  • Lead Distribution: Assigning each lead to the corresponding sales executive to take the necessary action.

eCOMMERCE MANAGEMENT

Our goal is to drive business performance and financial profitability.

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We maximize the profitability and growth of your eCommerce site through our solution by:

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  • Defining growth strategies and commercial calendars.

  • Developing and/or optimizing an eCommerce platform that meets current Inbound standards.

  • Optimizing conversion rates (CRO) to reduce abandonment rates and increase Average Order Value (AOV).

  • Implementing dashboards to monitor performance across every category.

  • Activating and optimizing lead generation and lead management operations.

  • Enhancing Customer Experience (CX) and loyalty programs.

STRATEGIC MARKETING

Based on current and future needs, at Baires Multimedia we guide and support our clients in identifying opportunities and designing an action plan to achieve their targeted goals.

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Through Strategic Marketing, we help our clients overcome challenges and achieve their desired growth by:

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  • Analyzing the market prior to a product/service launch to understand the landscape we will face.

  • Studying the competition to determine how to differentiate ourselves and improve upon their offering.

  • Defining and segmenting the target audience to design campaigns effectively.

  • Defining a strategy aimed at a consistent market.

  • Creating a Business Plan.

CUSTOMER EXPERIENCE MANAGEMENT

Our Customer Experience Management solution helps optimize your sustainable growth simply: better perception leads to better financial results.

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Why? A customer who enjoys great experiences is less likely to switch to a competitor. They are more inclined to purchase additional products or increase their spending with your company. Finally, they speak highly of your organization, driving new business through word-of-mouth.

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Customer Experience Management (CEM) is the discipline dedicated to understanding, designing, and managing interactions with customers to influence their perceptions, aiming to increase satisfaction, loyalty, and advocacy. Creating great experiences is a task that requires the commitment of the entire company.

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Our actions impact 5 key dimensions:

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  • Strategy: Defining and implementing an Experience promise, Vision, and Values.

  • Culture: Transforming organizational culture to become customer-centric.

  • Governance: Defining leadership, responsibilities, decision-makers, accountability, compensation, and rewards.

  • Processes: Aligning interactions with Customer Experiences.

  • Methods: Employing Customer Experience Management tools.

GO-TO-MARKET PROGRAM

We have a team of professionals dedicated to guiding our clients through the entire product and service journey. We ensure success by selecting the appropriate strategy at every step to achieve long-term growth.

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Through the Go-to-Market program, the Baires Multimedia team collaborates with our clients on:

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  • Defining the offering strategy and a launch action plan.

  • Generating and developing digital assets.

  • Building brand awareness in the market.

  • Designing and establishing Lean Marketing processes.

  • Acquiring new customers.

  • Strengthening the Customer Experience.

SOCIAL MEDIA

To strengthen the Company-Audience relationship, the goal of Social Media Marketing is to establish a conversation that is direct and personalized, yet scalable.

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For this reason, we leverage social media to promote, communicate, and interact with all market stakeholders, showcasing the brand while meticulously managing its image down to the very last detail.

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Objectives:

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  • Define social media goals, principles, and policies.

  • Establish analytics processes.

  • Create social media assets.

  • Design both reactive and proactive community management strategies.

  • Adhere to the editorial line and manage diverse interactions.

  • Measure ongoing campaigns.

PERFORMANCE ANALYSIS - ANALYTICS

Analyzing Return on Investment (ROI) and the performance of marketing initiatives is key to demonstrating the impact of our strategy.

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Our analysts possess the necessary skills to evaluate your activities, estimate results, and guide you toward better decision-making.

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We have extensive experience in tracking and analysis for:

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  • Designing and implementing metrics (KPIs) to achieve objectives.

  • Periodic reporting and insights.

CONTENT MARKETING

Through Content Marketing, we create and distribute relevant and valuable content to attract, acquire, and engage a clearly defined target audience, with the goal of driving them to become future customers.

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At Baires Multimedia, we possess all the tools, writing skills, and creative techniques necessary to deliver high value-added content.

Events

We specialize in internal communication, team building, experiential training, incentives, and events, focusing on providing strategic and distinctive services for departments such as Marketing, Communications, and Human Resources.

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We collaborate with our clients to improve the organizational climate, build healthy companies, and transform the people within them.

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We inspire positive, integrated, and healthy work environments through communication campaigns aligned with company values and wellness programs that directly impact the corporate climate.

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We build high-performance teams through surprising experiential activities that generate attitudinal changes and develop leaders who ensure business sustainability.

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We incentivize sales teams to exceed short, medium, and long-term goals.

Events
INTERNAL COMMUNICATION

We create and build brands for companies' internal audiences, based on conceptual development and designs that endure over time. We support the evolving communication needs of companies while inspiring positive work environments.

STRATEGY & CAMPAIGNS

We develop long-term strategies that build a strong internal brand and establish meaningful connections between employees and the company.

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We design campaigns focused on reinforcing corporate culture and the internal climate, including:

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  • Mission, Vision, and Values launch campaigns.

  • Employee benefits, health, and wellness campaigns.

  • Company achievement and milestone campaigns.

  • Opinion surveys and Great Place To Work initiatives.

  • Awareness and process improvement campaigns.

TEAM BUILDING

We develop a wide variety of experiential learning programs featuring exercises and dynamics designed to address challenges and themes such as:

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Collaborative work, Adaptability to changing environments, Innovation & Creativity, Resilience, Frustration and pressure management, Time Management, Strategic vs. Operational thinking, Accountability, Effective negotiation, Commitment, Communication barriers, Trust, Active listening, Planning, etc.

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We approach our activities in four stages:

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  • Assessment: To understand the specific needs.

  • Proposal: We design a specific activity tailored to address the identified challenge.

  • Activity: Learning is constructed through hands-on experience and reflection.

  • Debriefing & Insights: During the activity, we facilitate debriefs for each dynamic, and agreements are consolidated at the end.

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In the days following the event, we submit a report to HR detailing our observations and the work accomplished with the team.

CORPORATE EVENTS

We develop integration and celebration events that engage every sense. By utilizing challenging environments and compelling content, we ensure participants experience memorable moments that leave a lasting impression.

 

  • Extended Integration & CSR. 

  • Family Day / Children's Day.

  • "Bring Your Kids to Work" Day.

  • Environment Day / Volunteering Day.

  • Mother's Day / Father's Day.

  • Spring Day Celebrations.

  • Corporate Celebrations & Anniversaries.

  • End-of-Year Party / Holiday Party.

  • Company Birthday.

INCENTIVE PROGRAMS

Our incentive programs are defined by creative conceptual development designed to address the motivational needs of commercial teams, sales forces, and distribution channels, ultimately ensuring our clients' objectives are met.

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  • + Creative Concept.

  • + Launch Events.

  • + Distinctive Communication Materials.

  • + Periodic Performance Tracking (Motivational & Scoring).

  • + Prize Procurement & Delivery Logistics.

  • ​= COMMERCIAL OBJECTIVES ACHIEVED

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